to human insight.

S00090

Users increasingly recommend free and open-source alternatives over traditional commercial tools.

S00091

People discover travel destinations and plan trips based on social media creator recommendations and reviews.

S00092

People join online communities and Discord servers to learn skills through peer feedback and collaborative projects.

S00088

Older adults are volunteering in community service roles at higher rates than in previous years.

S00089

People are joining hyperlocal online groups organized by geography to access neighborhood-specific information and build local relationships.

S00081

Consumers increasingly expect AI features to run locally on devices without cloud connectivity requirements.

S00082

People engage in daily conversations with AI chatbots as primary confidants for emotional processing.

S00083

Brands prominently feature user-generated content as core marketing material instead of professional advertising.

S00084

Adults across age groups increasingly install ad-blocking tools to reduce targeted advertising exposure.

S00085

Consumers express declining trust in influencer recommendations relative to peer or expert reviews.

S00086

Teams prioritize asynchronous written updates and recorded messages over real-time synchronous meetings.

S00087

Organizations experiment with compressed four-day work weeks as productivity and retention initiatives.

S00079

People use multiplayer games and gaming platforms as primary social gathering spaces for hanging out with friends.

S00080

People are returning to and prioritizing in-person live events after years of relying on streaming alternatives.

S00078

Employee assistance program utilization rates increased significantly post-pandemic, and workplace accommodation requests for mental health conditions rising measurably.

S00077

Financial services, manufacturing, and construction industries implement mental health programs to address worker retention and recruitment competition.

S00076

Northern Europe and Canada show highest alternative work adoption rates, correlating with stronger labor protections and higher cost-of-living pressures.

S00075

Hospitality, retail, and creative industries rapidly adopt gig and contract work due to seasonal demand fluctuations and project-based output requirements.

S00074

People are consolidating loyalty program memberships, dropping redundant programs to focus on fewer high-value ones.

S00072

Consumers increasingly subscribe to or rent products rather than purchasing ownership outright.

S00073

Teenagers and young adults are using Facebook less frequently and less actively than older generations.

S00068

People shifting to remote/hybrid work simultaneously changes real estate, food, home, and telecom sectors.

S00069

Streaming subscriptions substitute for cable TV, and plant-based foods substitute for conventional animal products.

S00070

Travelers book accommodations and flights through multiple channels including provider apps, loyalty programs, and alternative platforms simultaneously.

S00071

People treat structured walking with app tracking as their primary daily exercise rather than gym-based workouts.

S00066

People rarely use standalone wristwatches, phone directories, or visit arcades anymore.

S00067

People establish new routines using subscription access, AI assistance, or voice interfaces for familiar tasks.

S00062

People combine fitness tracking with mental health monitoring and join community exercise groups.

S00063

AI tool adoption drives changes in knowledge work efficiency, content creation, and information search behaviors.

S00064

E-commerce, digital payments, and logistics sectors show parallel growth in adoption and consumer engagement.

S00065

Physical music media like CDs show continued loss of relevance as streaming dominates.

S00060

Consumer expectations now include rapid delivery, transparent tracking visibility, and individualized product curation as table stakes.

S00061

People using AI tools for skill-building shift toward applied learning and away from deep conceptual mastery.

S00055

People increasingly split everyday purchases into installment payments rather than paying upfront.

S00056

Participation in traditional customs like religious ceremonies and family rituals is declining.

S00057

People are using AI assistants and social media location tags to generate and plan travel itineraries.

S00058

People rarely write handwritten letters or thank-you notes anymore.

S00059

More people, especially women, are incorporating strength training and resistance exercises into their fitness routines.

P0002

Mental health destigmatization

S00051

AI systems now perform customer service, content creation, coding, and analytical work previously done by humans.

S00052

People read casual content on smartphones and tablets rather than printed books.

S00053

Consumers show decreasing interest in collecting physical possessions and jewelry.

S00054

Users no longer recommend outdated software tools they previously relied upon.

S00048

People consume algorithmically-curated information without consciously recognizing how their behavior is being shaped by ranking systems.

S00049

Smartphone ubiquity explains concurrent shifts in attention, social habits, and sleep patterns.

S00050

Video conferencing adoption, commute reduction, and home hobby expansion often occur together as related behaviors.

I0001

Work Untethers from Office, Location, and Payroll

P0001

Rise of alternative work arrangements

S00047

Increased screen-based entertainment consumption correlates with decreased engagement in non-screen leisure activities.

S00046

People across more age groups watch short-form video content on social media daily.

S00041

People are streamlining routine administrative and repetitive tasks through digital tools and automation.

S00042

Consumers delay purchasing major items like vehicles, appliances, and furniture.

S00043

People expect faster delivery times as a baseline expectation rather than a premium service.

S00044

People use app-based services like rideshare and food delivery instead of traditional taxis and restaurants.

S00045

People compulsively check smartphones and digital accounts multiple times daily for updates and notifications.

S00039

People use digital mental health platforms, therapy apps, and online counseling as part of regular mental health care.

S00040

People cancel traditional subscriptions like cable TV and gym memberships.

S00037

People are ordering prepared meals or meal kits instead of cooking meals from individual ingredients at home.

S00038

People openly discuss mental health concerns and seek therapy or counseling from professionals.

S00033

People shift meal timing and frequency based on whether they work on-site or remotely.

S00034

People pay for everyday purchases using mobile wallets, contactless cards, and digital payment apps.

S00035

People watch entertainment individually rather than together when streaming options expand personal device access.

S00036

Travelers increasingly book accommodations directly through provider websites rather than travel agencies.

S00026

Younger users send private messages and view ephemeral content instead of posting to public social feeds.

S00027

People research and prioritize sustainability factors when shopping habits shift toward conscious consumption.

S00028

People purchase groceries online for delivery or in-store pickup instead of shopping in person.

S00029

People compare prices and read reviews across multiple retailers before buying.

S00030

People using AI tools ask more iterative questions and request varied explanations when learning new skills.

S00031

Travelers use phone GPS and online maps instead of carrying printed guidebooks or paper maps.

S00032

People learn skills through short-form video tutorials on social media platforms.

S00015

More workers pursue freelance, contract, or gig work alongside or instead of traditional full-time employment.

S00016

Employees work remotely or hybrid across healthcare, finance, education, and customer service industries.

S00017

People read customer reviews and ratings before making online purchases.

S00018

People use telehealth video consultations to address minor health concerns without visiting clinics.

S00019

People move away from expensive urban centers when remote work eliminates daily commute requirements.

S00020

People search for and discover recipes through short-form video content on social media platforms.

S00021

Coworkers communicate through messaging apps and video calls rather than in-person hallway conversations.

S00022

People sustain more friendships but with less frequent direct personal contact as communication shifts online.

S00023

People develop detailed multi-year financial goals and timelines when they establish systematic saving practices.

S00024

People enable automated savings features that move money to savings accounts based on spending or savings rules.

S00025

People rearrange wake times and morning schedules when they commit to regular exercise habits.

S00005

People increase technology use throughout their day when they adopt health monitoring devices and apps.

S00006

People across age groups increasingly shop at thrift stores and resale platforms for secondhand clothing.

S00007

Households increasingly plan meals in advance and use digital tools to organize grocery shopping.

S00008

People track spending through apps that automatically categorize transactions and alert them to budget overages.

S00009

People of diverse ages now exercise at home using equipment and online workout videos.

S00010

People use AI assistants to draft communications and brainstorm solutions within their daily work routines.

S00011

People search for recipes based on available ingredients rather than planning weekly menus in advance.

S00012

People watch television through streaming services on-demand instead of cable or broadcast channels.

S00013

People take personal notes using smartphone and computer apps instead of paper notebooks.

S00014

People learn new skills through structured online video courses rather than relying solely on in-person instruction.

S00001

People now drink less alcohol and order non-alcoholic drinks at bars this year

S00002

Workers learn new skills through AI conversations instead of formal training courses

S00003

Shoppers pick refurbished phones and laptops over paying full price for new models

S00004

Consumers now choose refurbished electronics over buying new devices every year